Client: Zoo Group StefanovIndustry: Veterinary-medical e-commerce & retail Case description Zoo Group Stefanov is a leading pet store chain in Bulgaria with an 18% market share (as of 2021). Zoo Group Stefanov have an excellent offline business model and a well-performing e-commerce website. Thus, they had a great opportunity to...
1. Simple checklist to validate if you have prepared your website for Google Consent Mode v2. Step 1 - Let's check the Basics Use the following list to check your basic consent configuration: Have you allowed the traffic from EU countries to your WEB site? If NO, you...
Client Raiffeisenbank Bulgaria Case Description KBC Bank Bulgaria is running digital and classic advertising across different platforms and digital agencies to increase the share of the digital business.This process sped-up in the wake of the Covid-19 situation.Multiple internal teams and actors are stakeholders and are interested in different...
Providing appropriate and up-to-date information in Google My Business is crucial for the organic visibility and the accurate perception of every brand. Images are a key element in the brand presentation. If your business operates in multiple locations, updating them manually could be timely and prone...
Client Pierre Fabre Cosmetics BulgariaIndustry: Dermatological products Case Description Eau Thermale Avene and Klorane are among the leading Pierre Fabre cosmetic brands, constantly looking to upgrade their digital presence.Regular communication with the clients is perceived paramount to establishing the brand values. An essential factor in achieving it is...
The long-awaited conference for digital marketing in our country – OA Conf Live Edition took place on March 19. Top lecturers in the industry shared with the online audience specific recommendations, practical advice, statistics, data, examples from real case studies and a bunch of useful...