Exclusive Partnership with adhub., One of the Leading Advertising Groups in Bulgaria

We are pleased to announce our exclusive partnership with adhub., one of the leading advertising groups in Bulgaria. The expertise of ID Digital Consulting in providing high-tech business solutions ensures the optimization of marketing and communication efforts based on data, dynamic digital strategies to increase engagement, improved technical execution of campaigns, flexible market presence, and the ability for companies to build their business narrative in real-time. 

The collaboration between industry leaders will provide clients with access to next-generation technologies and tools to understand consumer behaviour, preferences, and needs, significantly boosting business efficiency. 

This way, companies will achieve maximum return on media investments in the digital environment, as well as gain access to ATL & BTL media market resources. “By synchronising digital data with clients’ business metrics through the right KPIs, we ensure that we work towards qualitative business growth, rather than increasing irrelevant metrics. We are confident that this partnership is a step forward in delivering even higher quality and more valuable services,” shared Blagovest Yordanov, Managing Partner at ID Digital Consulting.

“By working with accurately collected and processed data, we will provide precise analysis, as well as personalization and optimization of digital media campaigns. Together, we will set new standards in digital marketing to enhance the added value we traditionally deliver to our clients,” added Silvia Yudakova, Digital Media Director at adhub. 

Through the new services we will offer together with adhub., brands will be able to “unlock” specific consumer segments, analyze target audiences, conduct precise targeting and real-time adjustments, and develop more detailed, effective, and always up-to-date marketing strategies. 

To this end, our partnership focuses on expanding the services offered by the media agencies within the group – PHD and Optimum Media OMD.

The collaboration introduces entirely new opportunities for advertisers, such as building architecture, data collection, processing and analysis, SEO optimization for search engines, and much more. “Organic search delivers high-quality traffic and is more effective compared to other audience acquisition channels. To achieve optimal results for our clients, we conduct an in-depth SEO analysis to identify and fix shortcomings in architecture, internal and external content, and the user experience of websites. By combining the analysis results with client business data, we prioritise tasks for their team to ensure maximum return on investment in SEO and overall improvement of digital efficiency,” added Vladimir Dragiev, Managing Partner at ID Consult.

The partnership between adhub. and ID Digital Consulting part of the long-term strategy of both parties, aiming to provide comprehensive advertising services and introduce high-tech business solutions with guaranteed expert knowledge.