PPC & Social
PPC Management Services for Google Ads and Paid Search
Our PPC management services run Google Ads and paid search day to day: account structure, bids, budgets, queries, testing and reporting, all optimized against reliable conversion data. When the account first needs a diagnosis, an advertising audit can establish the priorities before ongoing management begins.
What PPC management services do
PPC management services are the ongoing work of structuring, monitoring and optimizing paid search campaigns so budget is directed toward the searches, ads and audiences that generate useful outcomes. The work depends on trustworthy measurement, so where conversion signals are weak we connect the account to advanced conversion tracking rather than optimizing toward unreliable data.
What our PPC management covers
Campaign Structure & Intent
We build or rebuild campaigns and ad groups around goals and search intent, using the right match types, targeting and settings so Google Ads automation has a clean structure to work with.
Daily Bid, Budget & Query Optimization
We shift bids and budget toward what converts, review search terms, add negative keywords and cut waste. For ecommerce accounts that need specialist Shopping structures, we route the work to B2C setups, including shopping campaigns.
Ad Testing & Landing-page Alignment
We test ad copy and creative, then check that landing pages support the same intent and conversion goal. For lead-generation accounts with a dedicated B2B setup requirement, see B2B setups.
Reporting Tied to Outcomes
We report on cost per acquisition, return and revenue-linked outcomes alongside the changes made and why. Clean conversion signals from advanced conversion tracking keep those decisions grounded.
You receive
- Account structure built around goals and search intent
- Daily bid, budget and search-term management
- Negative keyword management to cut wasted spend
- Ad and creative testing with landing-page alignment
- Transparent reporting tied to cost per acquisition and return
- Ongoing management that scales with the account and the wider multichannel marketing strategy
Our approach
Assess
We review the current account structure, goals, spend and conversion data. Where a one-time diagnosis is the right starting point, we use an advertising audit to establish the fix list.
Structure
We build campaigns, ad groups, targeting and settings around the intent behind the searches and the commercial outcomes the account needs to support.
Optimize
We manage bids, budgets, queries and negatives continuously, using validated conversion signals from advanced conversion tracking where needed.
Test
We test ads and landing-page alignment, then use the results to refine the account without changing multiple variables blindly at once.
Report & Reprioritise
We report what changed, why and what happened, then reprioritise the next work. The account stays aligned with the wider detailed multichannel marketing & advertising strategy as channel roles or budgets change.
Frequently asked questions
What do PPC management services include?
PPC management services include account structure, daily bid, budget and search-term management, negative keywords, ad testing, landing-page alignment and transparent reporting tied to cost per acquisition and return.
How much does PPC management cost?
PPC management cost depends on your ad spend, platforms and account complexity. ID Digital Consulting scopes the service to the account rather than using a flat fee, and may recommend an Advertising Audit first when that is the better starting point.
Which platforms do you manage?
PPC management covers Google Ads and paid search primarily. Ecommerce Shopping campaigns are handled through the dedicated B2C setup service, while paid social execution sits in Social presence management & optimization.
Is there a minimum ad spend?
The right minimum ad spend depends on your goals, market and competition. ID Digital Consulting assesses whether ongoing PPC management makes commercial sense at your budget level rather than applying one fixed threshold to every account.
Why does daily PPC management matter?
Daily PPC management matters because ad budget is spent in real time. Frequent adjustments to bids, budgets, search terms, negatives and testing keep the account aligned with current performance instead of relying on occasional check-ins.
What is the difference between PPC management services and an Advertising Audit?
PPC management services are the ongoing day-to-day running and optimization of paid search accounts. An Advertising Audit is a one-time diagnostic that reviews account structure, wasted spend, targeting and tracking, then prioritises what should be fixed.
Get paid search managed every day
Keep structure, bids, budgets, queries, testing and reporting aligned with the conversion outcomes your business needs.