Digital Strategy & Consulting
Google Ads and PPC Audit Services
Our independent advertising audits review Google Ads, paid search, Meta and paid social to find wasted spend, weak account structures and misleading conversion data. You receive a prioritised fix list showing what to change first, without the audit being dependent on an ongoing management contract.
Find the account problems that are costing budget now
An advertising audit is a one-time, independent review of paid media accounts, targeting, settings, measurement and spend efficiency, delivered with a prioritised plan for correction. Paid accounts drift as goals change, targeting widens, negative keywords become outdated and creative loses effectiveness. If conversion tracking is also inaccurate, optimisation decisions are made against the wrong signals while wasted spend continues in real time.
What our Advertising Audits cover
Structure & Settings
The account structure and settings review covers campaigns, ad groups, match types, bidding strategies, budgets, networks, locations and the configuration choices that determine where spend goes.
Targeting & Keywords
The targeting and keyword analysis identifies audiences or queries that are too broad or too narrow, missing negative keywords and spend directed toward searches that are unlikely to convert.
Spend & Bidding
The wasted-spend review traces budget leakage across bids, search terms, campaign types and distribution, quantifying the problem where the account data supports a reliable estimate.
Tracking & Paid Social
The measurement review checks conversion accuracy and completeness, while the paid social audit covers Meta account structure, audiences, creative approach and reporting where those channels are in scope.
You receive
- Account structure and settings review across Google Ads and paid search
- Targeting, keyword and negative-keyword analysis
- Wasted-spend identification, quantified where possible
- Meta and paid social review where relevant
- Conversion tracking accuracy check
- A prioritised fix list scored by impact and effort
Our approach
Scope
We confirm the accounts, campaign types, business goals and access required for the advertising audit.
Inspect
We review account structure, settings, targeting, search terms, bidding, budget distribution and paid social activity where relevant.
Validate
We check whether conversion actions and reporting are accurate enough to support account decisions, and identify when a data collection quality audit is the correct next step.
Assess
We identify wasted spend, weak signals and structural problems, quantifying their scale where the evidence supports it.
Prioritise
We deliver the findings and a fix list ranked by impact and effort, separating immediate corrections from work that belongs in ongoing PPC campaign management.
Frequently asked questions
What is included in a PPC audit?
A PPC audit includes a review of account structure and settings, targeting and keywords, wasted spend, conversion tracking accuracy, and Meta or other paid social activity where relevant. The findings are delivered as a prioritised fix list.
Do you offer a free ads audit?
Yes. ID Consult provides a scoped initial advertising audit so you can see the main account issues before deciding whether any further work is needed.
Do you audit Meta ads as well as Google Ads?
Yes. Advertising Audits can cover Google Ads and, where you use them, Meta and other paid social platforms. The review considers account structure, audiences, creative approach and measurement.
How long does an advertising audit take?
The timeframe for an advertising audit depends on the number of accounts, campaign types and the complexity of the setup. ID Consult confirms the scope and delivery timeframe after reviewing the account size.
What happens if conversion tracking is the main problem?
If conversion tracking is incomplete or inaccurate, the advertising audit identifies measurement as the priority issue and directs the account toward the relevant advanced conversion tracking or data collection quality work before further optimisation decisions are made.
What is the difference between a PPC audit and PPC campaign management?
A PPC audit is a one-time diagnostic that identifies account problems and prioritises fixes. PPC campaign management is the ongoing work of operating, testing and optimising campaigns after the account direction and measurement are clear.
Find out exactly where your ad budget is leaking, and what to fix first
Get an independent account review and a prioritised fix list based on the evidence in your advertising data.