PPC & Social
Ecommerce PPC and Google Shopping Management
For an online store, paid advertising is one of the biggest and most measurable growth levers, and one of the easiest to waste. We manage Google Shopping, Performance Max, product feeds, Merchant Center and paid search as one ecommerce acquisition system, using accurate conversion tracking so decisions are based on real sales and revenue data.
Ecommerce PPC management connects the feed, campaigns and economics
Shopping and Performance Max performance depends on more than bids. Product data determines eligibility and matching, Merchant Center determines whether products can serve, campaign structure determines how automation uses your signals, and margin determines whether the resulting revenue is worth buying. We manage those layers together. If you first need an independent diagnosis of account waste or structure, an Advertising Audit is the better starting point.
What our ecommerce PPC management covers
Shopping & Performance Max
We structure and manage Google Shopping and Performance Max around your goals, product priorities and margins, giving automation the signals it needs instead of leaving campaigns to run on autopilot.
Feed & Merchant Center
We optimize product titles, attributes and feed structure for eligibility, matching and competitiveness, while monitoring Merchant Center health so disapprovals and missing products do not quietly suppress performance.
Paid Search & Retargeting
Alongside Shopping, we manage paid search and retargeting as a coordinated acquisition effort. Where multiple paid and organic channels need one shared plan, that sits within our multichannel marketing strategy service.
Profit, ROAS & Budget
We manage spend with margin in mind, not just headline revenue or return on ad spend. For the wider decision about how much budget each marketing channel should receive, see Marketing Mix Budgeting.
You receive
- Google Shopping and Performance Max campaign management
- Product feed optimization for eligibility, matching and competitiveness
- Merchant Center health monitoring and issue resolution
- B2C paid search and retargeting management
- Margin-aware bidding and budget management
- Reporting tied to revenue, return on spend and profitability, supported by reliable conversion measurement
How we approach ecommerce PPC
Assess
We review account structure, product feed quality, Merchant Center health, tracking and commercial constraints. Where a deeper one-time diagnostic is needed first, we use an Advertising Audit.
Measure
We confirm that sales, revenue and key conversion actions are being measured accurately. If the signal is incomplete, Advanced Conversion Tracking fixes the measurement layer before we optimise against it.
Structure
We organise Shopping, Performance Max, paid search and retargeting around product priorities, intent, margin and the customer journey rather than platform defaults.
Optimize
We improve feeds, resolve Merchant Center issues, adjust bids and budgets, test ads and refine product priorities as performance data comes in.
Scale
We increase spend where the economics support it and pull back where revenue is not translating into acceptable margin. For cross-channel allocation decisions, we connect this work to Marketing Mix Budgeting.
Frequently asked questions
What does ecommerce PPC management include?
Google Shopping and Performance Max management, product feed optimization, Merchant Center health, paid search and retargeting, all managed toward profitable growth.
Do you manage Google Shopping and Performance Max?
Yes. We structure and manage both so they favour your best products and margins rather than running on autopilot.
How do you optimize product feeds?
By improving product data, titles, attributes and structure so products are eligible, well matched to searches and competitive, and by keeping Merchant Center free of issues.
What happens if Merchant Center has product disapprovals?
We monitor Merchant Center health, identify issues that suppress products and resolve the feed or account problems that are preventing eligible products from serving.
What ROAS should we target?
It depends on your margins and goals. We manage toward profit rather than a single return on ad spend number, since revenue that loses margin is not worth buying.
How is this different from general PPC management?
This service is built around ecommerce specifics: product feeds, Merchant Center, Shopping and Performance Max, catalogue scale and margin. General paid search management sits in PPC Campaigns Daily Management.
Grow your store’s paid media toward profit, not just revenue
Manage product data, campaigns, Merchant Center and budget as one ecommerce acquisition system.