Digital Data Collection, Analyses & Visualisation
Marketing Dashboards and Data Visualisation
Our comprehensive marketing dashboards connect reporting across ad platforms, analytics, customer relationship management and ecommerce into one current view. Where reporting depends on multiple systems, we connect the dashboard to reliable marketing data pipelines so decisions are based on joined, up-to-date data rather than manual exports.
One current view instead of a monthly reporting ritual
A marketing dashboard is a connected reporting view that brings the metrics needed for decisions into one clear, automatically updated place. Manual reporting is slow, inconsistent and expensive in analyst time, while separate platforms often tell different versions of the story. A dashboard removes that bottleneck, but only when the underlying data is sound, which is why we resolve upstream issues through data collection quality audits or data preparation where needed.
What our comprehensive data dashboards cover
Marketing KPI Dashboards
Marketing dashboards are built around the key performance indicators that support real decisions, keeping the view focused on what matters rather than filling it with every metric a platform can produce.
Looker Studio Development
We develop Looker Studio dashboards connected to your data sources so reporting is accessible, shareable and current, while recommending another tool only where your setup genuinely requires it.
Connected Data Sources
We connect ad, analytics, customer relationship management and ecommerce sources into one reporting layer, using ETL and data pre-processing where raw inputs need cleaning or standardisation first.
Executive & Channel Views
Executive summaries show the business picture at a glance while channel views give delivery teams the detail they need, all drawn from the same trusted underlying data and automated feeds.
You receive
- Marketing dashboards built around your key decision metrics
- Looker Studio development connected to your data sources
- Integration of ad, analytics, CRM and ecommerce data into one view
- Executive and channel-level reporting views
- Automated data feeds for always-current reporting, supported by data pipelines where required
Our approach
Define
We start with the decisions the dashboard must support and identify the smallest set of metrics needed to support them.
Validate
We check whether the underlying measurement is dependable and route collection problems through data collection quality auditing before visualising bad data.
Connect
We connect the required sources through the appropriate data pipeline so reporting updates without manual exports.
Prepare
We standardise and prepare inconsistent inputs through ETL and data pre-processing so every view works from consistent definitions.
Build
We build the dashboard, automate the feeds and structure executive and channel views around the decisions your team needs to make.
Frequently asked questions
What can a marketing dashboard show?
A marketing dashboard can show the decision metrics your team needs, including spend and performance across channels, conversions, revenue and other key performance indicators, connected from your data sources into one current view.
Do you build dashboards in Looker Studio?
Yes. ID Digital Consulting develops dashboards in Looker Studio connected to your data sources, and recommends another reporting tool only where your setup genuinely calls for one.
Can you connect all our data sources?
In most cases, yes, including ad platforms, analytics, customer relationship management and ecommerce data. Where data needs preparing first, ID Digital Consulting handles that through the relevant data pipeline and pre-processing work.
How often does the dashboard data refresh?
ID Digital Consulting sets up automated data feeds so the dashboard stays current without someone assembling it manually. The exact refresh frequency depends on the connected data sources and their available update schedules.
What if our underlying data is not clean?
ID Digital Consulting addresses the data foundation first, through data quality auditing, pipelines or pre-processing as needed, because a dashboard is only as reliable as the data beneath it.
What is the difference between a marketing dashboard and a data pipeline?
A marketing dashboard presents connected data in a clear reporting view for decisions. A data pipeline moves and connects data between source systems and destinations. The pipeline can feed the dashboard, while the dashboard is the layer people use to interpret the prepared data.
Replace slow, manual reporting with one clear view that is always current
Connect the data your team already uses and turn it into reporting that is ready when decisions need to be made.