Digital Data Collection, Analyses & Visualisation
GA4 Migration and Setup Services
Our Google Analytics 4 (GA4) migration and setup services move your measurement into a clean property configured around the events, conversions and dimensions your business actually uses. We implement and validate the setup so your reporting depends on accurate data, not a rushed default installation.
A migration is complete only when the data is trustworthy
A Google Analytics 4 migration is the planned move of business measurement into GA4, including the events, conversions, dimensions, property settings, consent handling and validation required for reliable reporting. A default property can collect data while still missing key outcomes, double-counting conversions or applying the wrong configuration. A deliberate migration protects the accuracy of the optimization and budget decisions built on that data.
What our GA4 migrations cover
Events & Conversions
The GA4 migration defines and implements the events and conversions that represent real business outcomes, so reporting reflects what your organisation needs to measure rather than only the platform defaults.
Configuration & Quality
The property configuration covers data streams, key dimensions, filters, cross-domain measurement where needed and the settings that determine whether analytics data is clean and usable.
Consent & Compliance
The GA4 setup handles consent correctly so measurement remains compliant and captures the most complete data the available consent allows.
You receive
- A migration plan based on what your business needs to measure
- Event and conversion implementation reflecting real outcomes
- Correct property configuration and data-quality settings
- Consent handling aligned to compliance requirements
- Validation of events and conversions, with documentation and handover
Our approach
Scope
We identify the business outcomes, existing analytics setup, reporting requirements and consent conditions the migration must support.
Map
We map current events, conversions and dimensions into a deliberate GA4 measurement plan, separating migration needs from broader advanced conversion tracking.
Implement
We configure the GA4 property and implement the agreed measurement, using a Google Tag Manager implementation where the tag layer is part of the scope.
Validate
We test event firing, conversion counts, consent behaviour and data quality, reconciling the setup rather than assuming that visible data is correct.
Handover
We document the configuration, explain how the setup works and identify any separate work required for server-to-server integrations or ongoing maintenance.
Frequently asked questions
Isn't GA4 migration just connecting a new property?
Connecting a Google Analytics 4 property is quick. A proper GA4 migration defines the events, conversions, dimensions, consent and configuration your reporting needs, then validates that the resulting data is accurate and usable.
Our GA4 is already live but the numbers look off. Can you help?
Yes. ID Consult can review and correct an existing Google Analytics 4 setup, not only migrate a new property. The work identifies missing, duplicated or inaccurate events, conversions and configuration settings.
Will you set up our specific conversions and events?
Yes. The GA4 migration defines and implements events and conversions that reflect your actual business outcomes, rather than relying only on the default events collected by Google Analytics 4.
Do you handle consent and compliance?
Yes. The GA4 setup includes consent handling so measurement is compliant and as complete as the available consent allows.
Will our team be able to maintain the GA4 setup?
Yes. ID Consult documents the events, conversions and property configuration, then hands the setup over so your team can understand and maintain it.
What is the difference between a GA4 migration and a GTM implementation?
A GA4 migration defines and configures the Google Analytics 4 property, events, conversions and reporting setup. A Google Tag Manager implementation manages the tag layer that sends measurement data to GA4 and other platforms. The two can be delivered together, but they solve different parts of the measurement setup.
Move to GA4 with data you can actually trust
Implement the events, conversions and configuration your reporting depends on, then validate the setup before handover.