PPC & Social
Keyword Research and Competitor Keyword Analysis
Our keyword research services show what your audience searches for, what competitors are winning and which terms deserve priority. The output gives content planning and multichannel campaign strategy a demand-led foundation instead of a list of guessed keywords.
Research the demand before you build around it
Keyword research is the structured discovery, analysis and prioritisation of the search terms people use, including their intent, competitive landscape and the pages or campaigns that should target them. It works at query level, while Market research & analysis examines the wider market, customer and competitor picture.
What our keyword research covers
Search Demand & Intent
We discover commercial and informational queries and separate them by intent, so your SEO content strategy can respond to what each searcher is actually trying to do.
Competitor Keyword Analysis
We compare the terms competitors rank for against your own visibility to expose content gaps and realistic opportunities that raw search-volume lists can miss.
Topic & Intent Clusters
We cluster related terms by topic, intent and journey stage, turning a keyword list into coherent demand groups that can support content, landing pages and paid campaigns.
Keyword-to-page Mapping
We map clusters to existing and new pages, flag cannibalisation and show where On-page optimization proposals can strengthen pages already close to winning.
You receive
- Full keyword discovery across commercial and informational intent
- Competitor keyword analysis and content-gap identification
- Keyword clustering by topic, intent and journey stage
- Keyword-to-page mapping, including cannibalisation resolution
- A prioritised keyword map with opportunity scoring and next steps for content planning and campaign teams
Our approach
Scope
We agree the markets, products, audiences and decisions the keyword research must support, so the output is built for a clear commercial purpose.
Discover
We build the search universe across commercial and informational intent rather than starting from a short list of assumed head terms.
Compare
We run competitor keyword analysis to expose ranking gaps and separate search-level opportunities from the wider competitor questions covered by Market research & analysis.
Cluster
We group terms by topic, intent and journey stage, then score the opportunity by relevance, demand and realistic winnability rather than volume alone.
Map
We map clusters to pages and next actions, connecting the research to on-page optimization, content strategy and multichannel campaign planning.
Frequently asked questions
What do your keyword research services include?
Our keyword research services include discovery across commercial and informational intent, competitor keyword analysis, clustering by topic and journey stage, and keyword-to-page mapping, delivered as a prioritised keyword map with clear next steps.
How do you do competitor keyword analysis?
We identify the terms competitors rank for that you do not, and the reverse, to surface gaps and opportunities. We then prioritise those terms by intent, relevance and how realistically your site or campaigns can compete for them.
How do you prioritise the keyword map?
We prioritise intent and winnability over raw volume. The map groups terms by topic and journey stage, scores the opportunity, and shows which existing or new page should target each group.
Do you offer multilingual keyword research?
Yes. We research in multiple languages where your markets require it, rather than translating an English keyword set and assuming the same search behaviour applies.
Can keyword research support both content and paid campaigns?
Yes. The same research can guide SEO content, page targeting and paid campaign planning because it shows what people search for, what the intent is and which opportunities deserve priority.
How is keyword research different from market research?
Keyword research works at the search-term level, analysing queries, intent, competitor rankings and page opportunities. Market research works at the wider business and market level, covering customers, competitors, positioning and demand.
Target the terms that can actually drive results
Build content, pages and campaigns around real search demand, clear intent and realistic opportunities.