special offerEN.

Basic UA Data Package:

The package includes data extraction in the form of the following three reports:

  • eCommerce report
  • Traffic report
  • Events report

Data retrieval period: 01/01/2022 to 06/30/2023
Price of the service: BGN 200

The detailed content of the reports is as follows:

GAUA

Types of reports

Electronic commerce (eCommerce report):

General description of the report:
The results are broken down by various parameters such as Campaign, Source/Media, Browser, Device Category, Date, Transactions and Revenue.

Dimensions included:

  • Date: Transaction and revenue data for specific dates
  • Campaigns: Traffic by campaign names collected through UA
  • Source/Media: Includes direct traffic, organic search (Google) and paid search (Google CPC)
  • Browser: Data for browsers such as Chrome, Firefox, Edge and Safari
  • Device Category: Divided into mobile and desktop
  • Transactions and Revenue: Specific data on the number of transactions and corresponding revenue for each entry

The report provides detailed information on the performance of your eCommerce activities over a period, focusing on key metrics such as transactions and revenue across various dimensions such as campaign, source, browser and device category.

Traffic (Traffic Report)

The data is divided by campaigns, sources and environments, users, engagement (bounce rate), browsers and device categories

Results Breakdown:

  • Campaigns: View campaigns
  • Source/Media: Includes direct traffic, organic search (Google, Bing), referral traffic and paid search (Google CPC)
  • Browser: Data for browsers such as Chrome, Firefox, Opera, Safari, Edge
  • Device Category: Mobile devices, desktops and tablets
  • Data: Users and sessions are tracked by specific dates
  • Users and new users: Specific data on the number of users new users for each entry
  • Bounce rate, session duration, page views and pages per session:
  • Specific data for each entry

The report provides detailed information about your website traffic, focusing on key metrics such as number of users, sessions, bounce rate and page views. This helps to understand user behavior on your site and improve marketing and web initiatives.

Events (Events report)

General description of the report

The results are broken down by various parameters such as Source/Media, Browser, Device Category, Event Category, Event Action, Event Label and Date.

INDimension keys:

  • Source/Media: Includes direct traffic, referral traffic and organic search (e.g. Bing)
  • Browser: Data for browsers such as Chrome, Firefox and Edge
  • Device Category: Mobile or Desktop.
  • Event Category: Includes categories such as Outbound – Link Clicks and PDF – Link Clicks
  • Action and Event Label: Provides specific URLs associated with the events
  • Date: Events are tracked by specific dates

Provides detailed information about events on your website, highlighting key metrics such as traffic source, browser used, device category, and specific actions and event tags. This helps to understand user interaction and behavior on your site.

Additional services

Apart from the basic package, we offer the following additions:

Reports with data from the last 5 years – BGN 200

  • Custom reports:
  • Tailored to the specific needs of the client.
  • Merging and Visualizing UA and GA4 Data Using Looker Studio – BGN 200
    Link to demo version of the report: https://shorturl.at/7O1Ue
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