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Client

Raiffeisenbank Bulgaria

Case Description

Raiffeisenbank is running digital and classic advertising across different platforms and digital agencies to increase the share of the digital business.
This process sped-up in the wake of the Covid-19 situation.
Multiple internal teams and actors are stakeholders and are interested in different performance aspects ranging from conversion attribution to CRO optimization performance through UX/UI changes.
At the beginning of the project (08.2019), we’ve faced various challenges and addressed them aiming:
  • A better understanding of performance and overall traffic data
  • Solve multiple metrical problems that were considerably degrading the data quality
  • Deliver standardized data
  • Integrate multiple data flows from different sources (e.g., partner agencies, exports from Google Analytics, etc.), with proper scheduling, ETL, and standards
  • Build internal alignment in business definitions regarding traffic and conversion data
  • Centralized BI solution for data access in progress
  • Build a sufficient level of understanding about specifics of the different platforms

How we did it?

We’ve envisioned a strategic approach consisting of multi-step interactions to build a sustainable, scalable, and abstract solution to enhance the bank capabilities significantly.
Our main goal is to enhance the bank’s capabilities to successfully perform a digital transformation process that will increase its results and competitive positioning.
The steps we performed:
  • Initial used Google instruments and data collection audit
  • Proper setup of the Google instruments
  • Data collection plan, implementing ETL process
  • Implementation of the data collection plan
  • Precise data collection and ongoing data quality control
  • Building data pipelines between all used platforms and data sources.
  • Creation of DataStudio reports, utilizing normalized and standardized data
  • More than 15 product reports, >500 data widgets, >40 different KPIs monitored, 6 ad platforms integrated, used by >40 employees
To be successful, we secured a deep understanding of the bank website’s logic and established close cooperation with Raiffeisenbank’s marketing team.

Results

  • Мedia cost monitoring
  • Granular information about campaigns’ results
  • Ongoing campaign optimizations
  • Detailed conversions tracking on segment & product level
  • Easy ad hoc data availability for all involved RBB BG team members
  • User-friendly data interpretation and vizualisation

Testimonial

We are very happy to have ID Digital Consulting over the last 2 years as our partner in building a stronger digital future. Blagovest has proven himself as a reliable, problem – solving oriented and data quality expert that became an integral part of our team”

Borislava Deneva, Head of Communications department, Raiffeisenbank

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